Top 6 Crucial Email Marketing Metrics and How to Track Them

When it comes to email marketing there’s an endless list of metrics you could track. Unfortunately, we are not gifted with endless hours in a day, and if we were who would want to

Top 6 Email Marketing Challenges To Overcome

Are you putting all your time, energy and hard-earned cashola into email marketing and seeing little, to nothing in return? Let us give you a little advice on how to overcome 5 of the most common

7 Retail Email Marketing Automation Strategies

In today’s post, I want to go into more detail about the most profitable channel for marketing automation—email! Time and time again when I talk about email marketing automation, I get this comment: “I

4 Trends in Email Marketing To Be Aware Of Right Now

Some cool shiz has happened in Email Marketing over the past 12 months. First of all, businesses are finally starting to understand the importance of mobile optimisation as a core part of their strategy.

Pro Blogger 2015 – Email Marketing Is Non Negotiable

Last weekend. the Gold Coast was buzzing with the Australian Blogger community. I’ve never been to a conference quite like it! Everyone was so excited, bursting with passion and desire to gain new knowledge

4 Commonly Missed Email Marketing Opportunities

The reason why most marketers use email communication is no secret. On average consumers spend 138% more than consumers who don’t receive email communications. Something every retailer knows if they want to get some

Alita’s Interview on Profitable Email Marketing with Digital Marketing Radio

How do you best build an authentic list of email subscribers? Should you buy an email list or is it best to build one for yourself? And does email marketing work just as well

Top 8 Email Marketing Fundamentals You Must Know About

In this weeks, weekly MI Academy call… I talked about our 8 fundamentals to Successful Email Marketing. As a treat, I’m sharing that with everyone who read’s our blog. Of course, all group Academy

5 Powerful Ways To Integrate Social Media Into Your Email Marketing Campaigns

When you think about ‘Power Couples’, Angelina and Brad Pitt, Kim and Kanye or even, Mac and Cheese, are often the first ones to come to mind. So I’d like to introduce a power couple you