Facebook IQ Study: How We Use Social Media

I love social media, I’m on it almost every day! From an outsider it may seem pointless to be active over several social media platforms, but the truth is we do it because each

Our Guide To Social Content Marketing in 2019

If you’re asking questions like, “What works best for video? Facebook or YouTube? Then keep reading. This blog is for you. Understanding content marketing continues to be something that baffles marketers. In a recent

5 Minutes with Jai Rawat – ShopSocially CEO and Social Visionary

How on earth do you go from being a guy trying to do something different to being a serial entrepreneur? With over 22 years in Silicon Valley and selling his first start-up company to

Hyper Targeting Tactics From Subscriber To Social For Higher Performing Campaigns

Incase you don’t know what hyper targeting is, it’s that art of enabling online marketers to tap into self-expressed user information to target campaigns like never before. By enabling this information we are able

5 Powerful Ways To Integrate Social Media Into Your Email Marketing Campaigns

When you think about ‘Power Couples’, Angelina and Brad Pitt, Kim and Kanye or even, Mac and Cheese, are often the first ones to come to mind. So I’d like to introduce a power couple you

The Power of Social Customer Service

Some of the world’s most renowned brands like Dell, American Airlines, Nike, Vodafone and Safaricom have social media customer service to thank for their success. With the fast advancing technology, customer care is quickly

5 Reasons why Ellen DeGeneres is the Queen of Social Media

There’s something about Ellen DeGeneres that makes her so likable – is it her humor, her hair, or her good heart? I am thinking it’s all of the above! When you see and listen

5 Growth-Critical Strategies for eCommerce Professionals

I say stuff the tea leaves, here are the ‘trends’ I believe will have the greatest impact in 2020 and beyond!

Why Marketing Analytics Matter Now More Than Ever

In 2020 marketers are expected to spend over 11% of their total budget on analytics. Here are 3 High-Impact Uses for Marketing Analytics !