Adobe Customer Experience Symposium | Key Takeaways

It is the fundamental truth is the people buy experience, not products so it's important to create a common language internally about customer experience.

Mapping Your Customer Journey – Capturing the Complete Customer Experience

If you’re looking to improve your marketing but don’t know where to start then this is the blog for you! When you map your customer journey you’re able to step back from the problem and like

3 Crucial Customer Loyalty Metrics

We all love a good acronym in the business world, actually scrap that….we love a good acronym in the world… OMG, lol, NQR, brb… and well, the CX world is no different. When kicking

CASE STUDY: Reactivating Dormant Customers

Wake up your sleepers and start converting fast! Context The client is an Australian online extreme sports retailer with a loyal customer base and a high-percentage of return customers. They pride themselves in being

The Power of Social Customer Service

Some of the world’s most renowned brands like Dell, American Airlines, Nike, Vodafone and Safaricom have social media customer service to thank for their success. With the fast advancing technology, customer care is quickly

5 Growth-Critical Strategies for eCommerce Professionals

I say stuff the tea leaves, here are the ‘trends’ I believe will have the greatest impact in 2020 and beyond!

The Future of Marketing—Jenn Donovan Podcast Interview

Recently our Managing Director, Alita Harvey-Rodriguez, sat down with the phenomenal Jenn Donovan from the Small Business Made Simple Podcast to chat all things marketing, customer experience and the future of sustainable business. Jenn’s

The Essential New Business Practice – Slowing Down to Speed Up

Slowing down to speed up means stepping out of the daily grind, hitting pause on the constant stream of to-do's, and taking time to reflect on your priorities and work to date. Here's how

How to Respond to Positive and Negative Reviews

Product reviews online, whether you love them or hate them, are the future ‘word of mouth’ marketing. 75% of Organisations Surveyed Increased Customer Experience Technology Investments in 2018. Gartner, Newsroom We’ve all turned to