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NEXT CHALLENGE

SEPTEMBER 2ND → 23RD 2021

RECHARGE YOUR MARKETING

21 DAYS TO MAKE A DIFFERENCE!

NEXT CHALLENGE
SEP 2ND
 → 23RD 2021

RECHARGE YOUR MARKETING

21 DAYS TO DIFFERENT!

Week 1: Press Reset with the Ultimate Small Business Marketing Audit

Masterclass: Thurs 2nd of September @ 10-12pm AEST
It’s time that you slowed down to speed up. In week one we will clean the slate and focus on the fundamentals of mindset, purpose, goal setting and project management. 

In days 0 – 7 you will:

  • Reset your marketing mindset to take back control
  • Conduct a comprehensive marketing audit 
  • Set actionable goals designed to accelerate growth 
  • Define your USP and ultimate competitive advantage
  • Implement a pain-free system for project management

Week 2: Take Control of the Social Content Marketing Machine

Masterclass: Thurs 9th of September @ 10 – 12pm AEST
Overwhelmed by the Google-galaxy of information? Here’s what they don’t tell you, killer content marketing doesn’t take an army—it simply requires accountability, focus and a customer-driven approach!

In days 8 – 14 you will:

  • Master our no-nonsense approach to content marketing and social scheduling
  • Learn ‘design for dummies’ with pre-made Canva templates
  • Understand how to beat the Facebook algorithm with clever content and hashtags

Bonus one-hour session: Facebook Easy Ad Strategy

WEEK 3: Work Smarter, Not Harder with Email Marketing Automation

Masterclass: Thurs 16th of September @ 10-12pm AEST
You’ve read of out-of-this-world email marketing success ($42 : $1 return on investment, say what!?) but it’s seems IMPOSSIBLE. Newsflash: it’s not. Nail the essentials and you’ll be well on your way!

In days 15 – 21 you will:  

  • The fundamentals of email design & copy 
  • Press send on fail-proof promotional campaigns
  • Get your hands dirty developing and refining our pillars of profitable automation:
  1. Welcome series
  2. Post-purchase emails
  3. Abandoned cart 

THE WRAP-UP

Thursday 23rd of September @  2 – 3 pm AEST
How to continue your success post-challenge! 

CHALLENGE LEADERS

Alita Harvey-Rodriguez + Natalie Khoury

Alita and Natalie bring 30+ years of experience across Digital Marketing and Customer Experience.

 If you have some knowledge and just need to be pointed in the right direction, or if you are like me, know nothing, put your trust in these guys. These guys value each and every student, and the communication and support you get is truly tremendous. The cost may seem a lot at first but the benefits and returns by far outweigh.
Tracie Rendell

Previous Challenger, Bearings Express

Tracie’s results 

%

Increase in revenue after just one week of the challenge!

Z

PRE-WORK

30 Minutes 

Kickstart your week with a series of fast and simple action steps.

Z

MASTERCLASS

2 Hours

Learn the strategies needed to recharge your marketing and get started. 

Z

IMPLEMENTATION

1 Hour per workday 

Follow the step-by-step instructions to implement your new campaign.  

Z

AND IF YOU GET STUCK?

Consult the MI Academy experts and collaborate with fellow students in the dedicated Slack channel.

Week 1: Press Reset with the Ultimate Small Business Marketing Audit

Masterclass: Thurs 2nd of September @ 10-12pm AEST
It’s time that you slowed down to speed up. In week one we will clean the slate and focus on the fundamentals of mindset, purpose, goal setting and project management.

In days 0 – 7 you will:

  • Reset your marketing mindset to take back control
  • Conduct a comprehensive marketing audit
  • Set actionable goals designed to accelerate growth
  • Define your USP and ultimate competitive advantage
  • Implement a pain-free system for project management

Week 2: Take Control of the Social Content Marketing Machine

Masterclass: Thurs 9th of September @ 10 – 12pm AEST
Overwhelmed by the Google-galaxy of information? Here’s what they don’t tell you, killer content marketing doesn’t take an army—it simply requires accountability, focus and a customer-driven approach!

In days 0 – 7 you will:

  • Master our no-nonsense approach to content marketing and social scheduling
  • Learn ‘design for dummies’ with pre-made Canva templates
  • Understand how to beat the Facebook algorithm with clever content and hashtags

Bonus one-hour session: Facebook Easy Ad Strategy

WEEK 3: Work Smarter, Not Harder with Email Marketing Automation

Masterclass: Thurs 16th of September @ 10-12pm AEST
You’ve read of out-of-this-world email marketing success ($42 : $1 return on investment, say what!?) but it’s seems IMPOSSIBLE. Newsflash: it’s not. Nail the essentials and you’ll be well on your way!

In days 8 – 14 you will:  

  • The fundamentals of email design & copy
  • Press send on fail-proof promotional campaigns
  • Get your hands dirty developing and refining our pillars of profitable automation:
  1. Welcome series
  2. Post-purchase emails
  3. Abandoned cart

THE WRAP-UP

Thursday 23rd of September @  2 – 3 pm AEST
How to continue your success post-challenge! 

CHALLENGE LEADERS

Alita Harvey-Rodriguez + Natalie Khoury

Alita and Natalie bring 30+ years of experience across Digital Marketing and Customer Experience.

 If you have some knowledge and just need to be pointed in the right direction, or if you are like me, know nothing, put your trust in these guys. These guys value each and every student, and the communication and support you get is truly tremendous. The cost may seem a lot at first but the benefits and returns by far outweigh.
Tracie Rendell

Previous Challenger, Bearings Express

Tracie’s results 

%

Increase in revenue after just one week of the challenge!

Z

PRE-WORK

30 Minutes 

Kickstart your week with a series of fast and simple action steps.

Z

MASTERCLASS

2 Hours

Learn the strategies needed to recharge your marketing and get started. 

Z

IMPLEMENTATION

1 Hour per workday 

Follow the step-by-step instructions to implement your new campaign.  

Z

AND IF YOU GET STUCK?

Consult the MI Academy experts and collaborate with fellow students in the dedicated Slack channel.

JOIN THE CHALLENGE TO WIN!

Every 21 Day Challenger goes into the running to WIN the Ultimate eCommerce Prize Pack (Valued at $6,997)

The Ultimate eCommerce Prize Pack

MEET YOUR MENTORS

Your mentors will be dropping into your inbox, phone and Slack channel throughout the challenge to deliver bite-size teachable moments designed to supercharge your success!

HALEY NORTON

TRUSTPILOT

Haley, is the Partnership Manager for APAC at Trustpilot, the world’s most powerful review platform. 

TIM DAVIES

ZELLIS

Tim is a unified commerce specialist for multichannel retail across webstores, marketplaces and physical stores.

Brian Cottrell

BRIAN COTTRELL

NETO

 Brian is an eCommerce veteran with 15 years experience with Category Management, Business Development, CX, Marketing, Product Sourcing, and fulfilment.  

Jessica-Ip

JESSICA IP

COURIERSPLEASE

Jessica is an experienced Chief Officer with a demonstrated history of working in the logistics and supply chain industry.

Lawrence

LAWRENCE HITCHES

STUDIO HAWK

Lawrence Hitches is a Senior SEO Manager at StudioHawk, Australia’s leading specialised agency dedicated to search engine optimisation. 

Michael Louros

MICHAEL LOUROS

JONES LOUROS & ASSOCIATES

 Michael has over 15 years of experience as a licensed financial planner helping people set goals and achieve financial freedom. 

YOU SHOULD TAKE THIS CHALLENGE IF…

;

You've pratically consumed everything marketing-related that Google has to offer, but nothing you learn sticks

;

You understand the power and persuassion of marketing, but stumble on the implementation

;

You're sick of completing courses that show you the WHAT, leave you on your lonesome to figure out the HOW

YOU SHOULDN’T TAKE THIS CHALLENGE IF…

;

You're looking for a quick fix, overnight success story or permission to spam your customers with "lazy-marketing"

;

You want to sit on your hands and do nothing. Well...the fairies aren't going to do it for you

;

You don't have the time or energy to commit to long lasting change

ARE YOU READY TO DO THINGS DIFFERENTLY?

make great marketing stick.

No more mucking around!

Get Your Hands Dirty

No more procrastinating until it’s perfect! Easily translate your learnings into real campaigns, real sales and real change.

Amp Up Accountability

Be prepared for action and accountability. This is not just another online course to sit in the back of your brain. 

Make It Make Sense

The best marketing makes sense. Forget the fluff, we are focussing on the actionable steps you can take to nail it every damn time.

OUR PREVIOUS CHALLENGERS

CleanX
Serenity Plus
BabyShop
Bearings Express Logo

Create lasting connections in the challenge slack community.

And when motivation dwindles? *Ping!*

Hit up the dedicated Slack channel for a loving kick of encouragement, strategies to help you overcome roadblocks or on-demand access to the MI-Experts.

With plenty of emails and texts to keep the motivation-mojo going! 

RECHARGE YOUR MARKETING, UNLOCK YOUR SALES POTENTIAL!

Strictly limited spots – Join the challenge today! 

UNLOCK LIFETIME ACCESS TO EXCLUSIVE TEMPLATES

Throughout the 21-days you will be equipped with the practical resources, templates and know-how needed to safely and successfully fly the nest.

Beyond that, you will all get: 

  • MI’s Verified Tried and Tested Marketing Blueprint 
  • The Complete Customer Journey Mapping Template 
  • No-nonsense Social Content Planner 
  • Professionally Designed Social and Email Templates (Design rookie-proof!) 
  • Our Go-To Project Prioritisation Matrix 
  • A collection of agency-designed promotional strategies: Promotional Pudding (2020 edition)

Instructions included! 
These are holy grail resources. Put them to work, move forward, get sales and repeat the process.  

INTRODUCING OUR PARTNERS

CouriersPlease
Studio Hawk

WHO IS MI ACADEMY?

Wise question! MI Academy is an award-winning marketing and customer experience training and consultancy provider.

We are on a mission to spread the power of creative problem solving, enhance the potential of your people and to ignite organisational change through world-class transformation programs and events.

In a nutshell, we work with retailers and service providers like yourself to make marketing make sense, make money, and most importantly, make an everlasting impact!

Team Transformation Projects

%

Increase in abandoned cart conversions

%

Increase in Christmas revenue

%

Increase in Revenue over 90-Days

FROM OUR PREVIOUS CHALLENGERS

.

CREATE EVERLASTING CHANGE IN YOUR BUSINESS

“The biggest triumph is feeling the transition from waiting for customers to come to us, to turning the cards and being able to generate our own sales. This is going to fundamentally change our business and we’re excited to see what the future holds.””

Bridgette

Savvy Supporter

“The trainers at MI Academy are so knowledgeable across so many areas and more than happy to share that knowledge with you. Everything is targeted to your business aims so you get the exact information you need to be able to make a difference straight away. We couldn’t be happier with the outcomes!”

Stef Michael

Maggie Beer

“As you would expect from the MI Academy. Very professional, well-executed program that will become better each and every year. Thank you for providing the opportunity.”

Mark Bloomfield

Tennis Gear

FREQUENTLY ASKED QUESTIONS

"Who is the 21-day challenge for?"

The challenge content has been curated specifically for online retailers and service providers, both new and growing.

After sign-up you will be redirected to a short discovery survey that will help us gauge the general skill-level, knowledge and desired outcomes of the group. We will use the results to customise the content for the group.

As a benchmark, however, this is a challenge for beginners looking to build strong foundations and truly refine your marketing approach and impact.

"What happens if I miss a LIVE masterclass?"

Bit of a busy bee? We understand!

This series will be available both LIVE and on-demand. If you can’t attend any of the dates you can always watch the masterclass recording and ask questions in the dedicated Slack channel. 

"What if I get stuck and need support?"

This is not your typical online course! 

Our application-based learning style will our MI Academy experts take a hands-on approach to ensuring you have the resources and know-how needed to successfully implement the strategies learned throughout the challenge. 

Each masterclass includes 30 minutes of LIVE Q&A time. On top of this, you will be granted access to the dedicated Slack channel to ping communicate with fellow retailers and the program facilitators. 

GOT A QUESTION?

WE’LL HAVE AN ANSWER!

…Unless you’re asking, ‘What came first, the chicken or the egg?’ That’s a tough one!

Hit us up and we will get back to you asap! 

 

ASK AWAY!

GET SOCIAL WITH MI ACADEMY!