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alita harvey- rodriguez



speaker • trainer • MARKETING futurist


A curious thinker who loves solving
challenging problems


Alita Harvey-Rodriguez is known as one of Australia’s leading digital marketing futurists and the brains behind MI Academy. For over a decade, Alita has worked with global brands including REA Group, Mr Toys ToyWorld, SAP, Experian, Mountain Bikes Direct and Alfa Romeo to transform their digital marketing and customer experience.

Today Alita works with tier one retailers to help create clarity in digital leadership. She specialises in intense training and data-driven innovation programs that help marketers leverage data to reveal hidden profits and build humanised communication strategies that create raving fans out of consumers.

Alita sits on several industry advisory boards including Girls In Tech Australia, Retail Global, Online Retailer and non-profit organisation, Retail ROI. She is a judge for the Online Retailer Industry Awards and a prominent speaker at events such as National Retail Federation’s NYC Big Show, Acquia Engage, Retail Global, Online Retailer and Hubspot’s Inbound conference in Boston, America.

“Conscious.kin has just started working with Alita and are BLOWN AWAY by the depth of her knowledge, her investment in our team and her dynamic energy. We’re looking forward to taking our business to the next level!”


Increase in revenue from first-time customers


Increase in customer happiness


Increase in revenue from new email subscribers


Increase in email click-through rates

Past Talks

You Can’t Price Check CX // The Creative Code

IBM 2019 | How to Improve You Net Promoter Score Using Artificial Intelligence

National Retail Association (New York) 2018 | Slowing Down to Speed Up

RETAIL GLOBAL 2018 | Retail Has An Innovation Problem // The Science of Innovation: How To Execute Value & Create a Growth-Focussed Innovation Culture 

HUBSPOT’S INBOUND 2019 | The Loyalty Agenda 

Additional Industry Involvement 

Board Member | Girls in Tech Australia 2016-19

Board Member | Active member of the Retail Global and Online Retailer advisory boards

President of the Board | Non-profit organisation, Retail ROI

Official Judge | Online Retailer Industry Awards (ORIAs), and previously, The Top 50 People in eCommerce


Customer Experience

User experience

agile methodology

design thinking


marketing automation

campaign optimisation

analytics & testing

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