CUSTOMER EXPERIENCE (CX) PERFORMANCE PROGRAM
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Customer experience is the new marketing battlefront
…do you bring the big-guns?
%
Increase in Productivity
Faster to Market
%
Increased ROI
AUSSIE RETAILERS ARE WASTING AN EYE-WATERING
$11 BILLION A YEAR
ON UNNECESSARY PRODUCT DISCOUNTS.
– Nielson
“CX is the art and science of coaxing lifetime loyalty out of daily transactions.”
— Steve Curtain
Customer loyalty is changing. It’s no longer about points, a plastic card in your wallet, or your star rating.
Great customer experience that captures loyalty—it wins the hearts, minds and wallets—it’s the sum of every experience a customer has had with your brand, good or bad.
The 4 Greatest Things You’ll Acheieve
Gaining a holistic view of your customer lifecycle
Focusing on a feedback strategy to enhance customer insights, loyalty, retention and sales
Achieving systematic organisational change from sales, to distribution, to leadership
Creating a consistent framework for managing project deliverables, metrics and implementation management
Want to reduce your reliance on discounting? It’s time to stop competing on price, and win with experience!
WHAT’S INCLUDED?
FULLY CUSTOMISED WORKSHOPS
Every 90-day sprint kicks off with a customised workshop. Your team will learn the theoretical, tactical, & strategic insight needed to ideate and project plan your performance enhancement strategy.
MONTHLY WORK-IN-PROGRESS MEETINGS + EVERYDAY SUPPORT
Check-in with a consultant every month in a one-on-one meeting. Discuss your projects, your pain points, and ask for specialised advice.
CUSTOMISED RESOURCE HUB
Get specialised resources, standardised templates and custom-developed worksheets at your fingertips.
Unlike an agency, we believe in skills for life, not just for the life of one campaign.
OUR PROCESS
PRE-PROGRAM
45 MINUTE DISCOVERY SESSION
SKILLS GAP ANALYSIS & PROJECT ROADMAP
PRE-WORKSHOP DISCOVERY
CURRICULUM DESIGN
PROGRAM ROLL OUT
KICK OFF WORKSHOP
30 DAYS: BUILD
60 DAYS: TEST
90 DAYS: OPTIMISE
CHOOSE YOUR COURSE DURATION
12-WEEK ACCELERATOR
Whip your team into shape with a 12-Week Accelerator course.
6-MONTH TRANSFORMATION
Jump into the deep end with 2 customised workshops over 6 months.
12-MONTH EVOLUTION
Get ready for a total team evolution: you and your team are in for a complete overhaul.
8 Focus Areas for Award-Winning Transformative CX Growth
CX JOURNEY MAPPING
DATA TESTING, ANALYSIS & MEASUREMENT
INNOVATION & TRANSFORMATION
PARTNERSHIPS, SALES & COLLABORATION OPPORTUNITIES
MYSTERY SHOPPING
GROWTH STRATEGIES & QUICK WINS
CUSTOMER SURVEYING & REVIEWS
RETENTION & LOYALTY
THE MI ACADEMY DIFFERENCE
WE ARE PLATFORM AGNOSTIC
We are less focused on the latest tech, and more on practical, effective ways we can help our clients think innovatively.
FULLY CUSTOMISED SOLUTIONS
No customer, team or business model are the same; each demand a unique approach to training and innovation.
SUSTAINABLE GROWTH
We’ll help you build strong foundations, to grow sustainably and achieve and maintain great results today and into the future.
CRITICAL KNOWLEDGE TRANSFER
Hands on support to help your organisation understand, implement and ingrain critical strategies, capturing the knowledge of future campaigns.
CLIENTS & PARTNERS
WHO IT’S FOR
BUSINESS OWNERS
We’ll upskill your team, build your sales and marketing strategy and ensure it all gets implemented like a pro!
marketing & E-COMMERCE MANAGERS
Get your CEO and team talking the same language, thinking innovatively and out of the ‘business as usual’ mentality.
CLIENTS & PARTNERS
WHO IT’S FOR
BUSINESS OWNERS
We’ll upskill your team, build your sales and marketing strategy and ensure it all gets implemented like a pro!
marketing & E-COMMERCE MANAGERS
Get your CEO and team talking the same language, thinking innovatively and out of the ‘business as usual’ mentality.
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