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Marketing Performance Program

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Overhaul your organisations’ marketing performance

through award-winning project-based training 

Work with us

%

Increase in Abandoned Cart Email Conversions

%

Increase in Revenue from New Email Subscribers

New Subscribers in 14 Days

WHY USE PROJECT-BASED TRAINING FOR MARKETING?

Buckle up. It’s time to harness the true talent of your team!

Project-Based Training is the future of corporate learning.

Don’t send yourself or your team off to generic classroom training, to only come back to the office to forget half the s**t you learned – let alone how to figure out how to apply it to an existing project…

Generic training investments are about as useful as a screen door on a submarine.

As a manager, you want to have your talent delivering results from your training investments, so why not apply learnings directly into a project you’re working on to enhance performance in real-time?

As a team member, you want practical training that you can use to make a difference, so you can say “I crushed that, and I know how and why that worked.”

We are big believers that talent and capabilities should be kept in-house. Skills for life, not just for the life of one campaign.

YOUR COMPANY WILL BENEFIT FROM

Increased capabilities in strategic thinking and digital marketing 

Reduced cost of campaign planning and execution

Developing consistent framework for managing project deliverables, implementation, management and measurement    

Increased ROI on marketing spend from sustainable automation campaigns

A proactive, growth-focused strategy that will support scalable growth and enable businesses success

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Applying learnings directly into a project, not slowing you or your team down in the training process

“With email conversion rate increases of 53% year on year, MI Academy have helped maximise our email marketing ROI. They’ve shown us how to work smarter and up-skill our team on strategic campaign optimisation. They’re gems to work with. And so too are their banging Spotify playlists!”

NAOMI SZABO

Digital Marketing Manager, Vetshop Group

WHAT’S INCLUDED?

FULLY CUSTOMISED WORKSHOPS

Every 90-day sprint kicks off with a customised workshop. Your team will learn the theoretical, tactical, & strategic insight needed to ideate and project plan your performance enhancement strategy.

MONTHLY WORK-IN-PROGRESS MEETINGS + EVERYDAY SUPPORT

Check-in with a consultant every month in a  one-on-one meeting. Discuss your projects, your pain points, and ask for specialised advice.

CUSTOMISED RESOURCE HUB

Get specialised resources, standardised templates, and custom-developed worksheets at your fingertips.

Unlike an agency, we believe in skills for life, not just for the life of one campaign.

OUR PROCESS

PRE-PROGRAM

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45 MINUTE DISCOVERY SESSION

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SKILLS GAP ANALYSIS & PROJECT ROADMAP

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PRE-WORKSHOP DISCOVERY

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CURRICULUM DESIGN

PROGRAM ROLL OUT

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KICK OFF WORKSHOP

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30 DAYS: BUILD

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60 DAYS: TEST

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90 DAYS: OPTIMISE

CHOOSE YOUR COURSE DURATION

12-WEEK ACCELERATOR

Whip your team into shape with a 12-Week Accelerator course. 

6-MONTH TRANSFORMATION

Jump into the deep end with 2 customised workshops over 6 months.

12-MONTH EVOLUTION

Get ready for a total team evolution: you and your team are in for a complete overhaul.

10 Focus Areas for Award-Winning Marketing Performance Transformation

v

CONTENT MARKETING

CONVERSION RATE OPTIMISATION

EMAIL MARKETING

DESIGN THINKING

PAID ADVERTISING

T

TESTING AND MEASUREMENT

AGILE THINKING

SOCIAL + COMMUNITY

ANALYTICS

AUTOMATION

THE MI ACADEMY DIFFERENCE

WE ARE PLATFORM AGNOSTIC

We are less focused on the latest tech, and more on practical, effective ways we can help our clients think innovatively.​

FULLY CUSTOMISED SOLUTIONS

No customer, team or business model are the same; each demand a unique approach to training and innovation.​

SUSTAINABLE GROWTH

We’ll help you build strong foundations, to grow sustainably and achieve and maintain great results today and into the future.​

CRITICAL KNOWLEDGE TRANSFER

Hands on support to help your organisation understand, implement and ingrain critical strategies, capturing the knowledge of future campaigns.​

CLIENTS & PARTNERS

Biome-Logo
Mr-Toys-Toyworld-Logo
Ecosa-Logo
PWC-Logo
Mountain-Bikes-Direct-logo
Natio-Logo
Retail-global-logo
Online-Retailer-logo
REA-Group-Logo

WHO IT’S FOR

BUSINESS OWNERS

We’ll upskill your team, build your sales and marketing strategy and ensure it all gets implemented like a pro! 

marketing & E-COMMERCE MANAGERS

Get your CEO and team talking the same language, thinking innovatively and out of the ‘business as usual’ mentality.  

CLIENTS & PARTNERS

Biome-Logo
Mr-Toys-Toyworld-Logo
Ecosa-Logo
PWC-Logo
Mountain-Bikes-Direct-logo
Natio-Logo
Retail-global-logo
Online-Retailer-logo
REA-Group-Logo

WHO IT’S FOR

BUSINESS OWNERS

We’ll upskill your team, build your sales and marketing strategy and ensure it all gets implemented like a pro! 

marketing & E-COMMERCE MANAGERS

Get your CEO and team talking the same language, thinking innovatively and out of the ‘business as usual’ mentality.  

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