Marketing Performance Program
_________________
Overhaul your organisations’ marketing performance
through award-winning project-based training
%
Increase in Abandoned Cart Email Conversions
%
Increase in Revenue from New Email Subscribers
New Subscribers in 14 Days
WHY USE PROJECT-BASED TRAINING FOR MARKETING?
Buckle up. It’s time to harness the true talent of your team!
Project-Based Training is the future of corporate learning.
Don’t send yourself or your team off to generic classroom training, to only come back to the office to forget half the s**t you learned – let alone how to figure out how to apply it to an existing project…
Generic training investments are about as useful as a screen door on a submarine.
As a manager, you want to have your talent delivering results from your training investments, so why not apply learnings directly into a project you’re working on to enhance performance in real-time?
As a team member, you want practical training that you can use to make a difference, so you can say “I crushed that, and I know how and why that worked.”
We are big believers that talent and capabilities should be kept in-house. Skills for life, not just for the life of one campaign.
YOUR COMPANY WILL BENEFIT FROM
Increased capabilities in strategic thinking and digital marketing
Reduced cost of campaign planning and execution
Developing consistent framework for managing project deliverables, implementation, management and measurement
Increased ROI on marketing spend from sustainable automation campaigns
A proactive, growth-focused strategy that will support scalable growth and enable businesses success
Applying learnings directly into a project, not slowing you or your team down in the training process
“With email conversion rate increases of 53% year on year, MI Academy have helped maximise our email marketing ROI. They’ve shown us how to work smarter and up-skill our team on strategic campaign optimisation. They’re gems to work with. And so too are their banging Spotify playlists!”
NAOMI SZABO
Digital Marketing Manager, Vetshop Group
WHAT’S INCLUDED?
FULLY CUSTOMISED WORKSHOPS
Every 90-day sprint kicks off with a customised workshop. Your team will learn the theoretical, tactical, & strategic insight needed to ideate and project plan your performance enhancement strategy.
MONTHLY WORK-IN-PROGRESS MEETINGS + EVERYDAY SUPPORT
Check-in with a consultant every month in a one-on-one meeting. Discuss your projects, your pain points, and ask for specialised advice.
CUSTOMISED RESOURCE HUB
Get specialised resources, standardised templates, and custom-developed worksheets at your fingertips.
Unlike an agency, we believe in skills for life, not just for the life of one campaign.
OUR PROCESS
PRE-PROGRAM
45 MINUTE DISCOVERY SESSION
SKILLS GAP ANALYSIS & PROJECT ROADMAP
PRE-WORKSHOP DISCOVERY
CURRICULUM DESIGN
PROGRAM ROLL OUT
KICK OFF WORKSHOP
30 DAYS: BUILD
60 DAYS: TEST
90 DAYS: OPTIMISE
CHOOSE YOUR COURSE DURATION
12-WEEK ACCELERATOR
Whip your team into shape with a 12-Week Accelerator course.
6-MONTH TRANSFORMATION
Jump into the deep end with 2 customised workshops over 6 months.
12-MONTH EVOLUTION
Get ready for a total team evolution: you and your team are in for a complete overhaul.
10 Focus Areas for Award-Winning Marketing Performance Transformation
CONTENT MARKETING
CONVERSION RATE OPTIMISATION
EMAIL MARKETING
DESIGN THINKING
PAID ADVERTISING
TESTING AND MEASUREMENT
AGILE THINKING
SOCIAL + COMMUNITY
ANALYTICS
AUTOMATION
THE MI ACADEMY DIFFERENCE
WE ARE PLATFORM AGNOSTIC
We are less focused on the latest tech, and more on practical, effective ways we can help our clients think innovatively.
FULLY CUSTOMISED SOLUTIONS
No customer, team or business model are the same; each demand a unique approach to training and innovation.
SUSTAINABLE GROWTH
We’ll help you build strong foundations, to grow sustainably and achieve and maintain great results today and into the future.
CRITICAL KNOWLEDGE TRANSFER
Hands on support to help your organisation understand, implement and ingrain critical strategies, capturing the knowledge of future campaigns.
CLIENTS & PARTNERS
WHO IT’S FOR
BUSINESS OWNERS
We’ll upskill your team, build your sales and marketing strategy and ensure it all gets implemented like a pro!
marketing & E-COMMERCE MANAGERS
Get your CEO and team talking the same language, thinking innovatively and out of the ‘business as usual’ mentality.
CLIENTS & PARTNERS
WHO IT’S FOR
BUSINESS OWNERS
We’ll upskill your team, build your sales and marketing strategy and ensure it all gets implemented like a pro!
marketing & E-COMMERCE MANAGERS
Get your CEO and team talking the same language, thinking innovatively and out of the ‘business as usual’ mentality.
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